Softbird - Logo design

Softbird develops configurators for online stores that offer cards, photo books, calendars, collages and murals to design yourself.

Desired was a strong, clever and sassy logo, so I quickly got away from simple bird sketches and came up with this idea.

The logo unites a symbolism for programming </> and a simple bird in negative space. If you turn the logo 90° you can see the hidden S.

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tags: logo design, Branding, Softbird, SaaS, Software, München